Branch Publicity Coordinator

Could you raise SSAFA’s profile in your local area? You don’t need a military background, just the ability to get on with all kinds of people, some basic I.T skills and good written and spoken English. If so, this role could be for you!

As publicity Coordinator, you would work with your local SSAFA branch to develop a Publicity Plan. You would be central to delivering this local plan to raise awareness of SSAFA to potential clients, volunteers, and funders.

Please note, your referees should have known you for at least the last two years. They must also not be a member of your family, nor live at the same address as you.

What is a Publicity Coordinator?

As publicity Coordinator you would work with your local SSAFA branch to develop a Publicity Plan. You would be central to delivering this local plan to raise awareness of SSAFA to potential clients, volunteers and funders.

What are we looking for?

  • Friendly and approachable people with good communication skills
  • Good communication skills and written English
  • Confident to deal with the public, potential clients, volunteers, other agencies and SSAFA colleagues – face-to-face, by phone, email or via social media
  • Ability to send and receive emails – you will receive your own SSAFA email address
  • Reliable attitude
  • Ability to maintain confidentiality and keep information safely
  • Access to public transport or a car to get to meetings and events
  • Ability to provide two referees: former employers or other people that know you well (other than relatives)

How do I find out more?

  • Complete the volunteer application form below.
  • Call our friendly central Volunteer Team on 0800 260 6775. They can answer any general questions about volunteering and put you in touch with your local branch

Why do we need you?

We’ve been supporting the Armed Forces community for more than 130 years. Our clients come from all backgrounds and age groups and may have served in WW2 or in a more recent conflict like the Falklands or Afghanistan. We’d love the general public to understand what we do and how they can help us. We need to recruit volunteers that reflect our local communities and raise money to fund our work. We need you to help us get the SSAFA message out!

When would you be needed and where would you be based?

As part of your local branch you might have access to an office, but many volunteers are based at home. You would also be out and about at events and meetings.

This role would suit someone looking to give a regular time commitment to SSAFA although when and where would be flexible to suit you.

What can you gain from this volunteering role?

  • Use your skills, knowledge and life experience to benefit others
  • Support and friendship from your local SSAFA branch and the wider SSAFA community
  • Experience, training and skills that you can highlight on your CV and in job interviews
  • Better physical and mental health – studies show that volunteers live longer and experience lower levels of stress and depression!

What about training and support?

  • Communication and Marketing workshops for Publicity Coordinators
  • On-line training modules to complete at home, so you are up to date on how to keep clients, their families safe and personal information safe.
  • Access to a range of e-learning courses.
  • Volunteer Support Manager (per region)
  • Access to the Marketing and Communication Teams based at our central office
  • Reimbursement of out-of-pocket expenses

How we use your information?

The information you provide will be used to create a personal record on our database if your application to become a SSAFA volunteer is successful. It will not be used for any other purpose or shared with any other organisation; all data collected from unsuccessful applicants will be destroyed as soon as it is no longer needed. SSAFA complies with the General Data Protection Regulation (GDPR) 2018.  Please read our privacy policy for more information.

Equality, diversity and inclusion

We welcome volunteers of all backgrounds, abilities, races, sexual orientations, socio-economic backgrounds, and of all faiths and none. SSAFA are committed to making reasonable adjustments to support disabled volunteers, so they have access to the same opportunities and experiences as non-disabled volunteers.

For further details see our equality and diversity policy.


We have a few restrictions on who can act as a referee for you and your application:

  • The referee must have know you for at least two years - and you must still be in contact now.
  • The referee cannot be a member of your family.
  • The referee cannot live at the same address as you.

What you'll do

Key role responsibilities

  • Working with the Branch Chairman to develop a Publicity Plan to keep SSAFA’s profile high in the local area
  • Publicising SSAFA events and those where SSAFA will be represented
  • Work with Marketing/PR staff at central office to develop case studies of clients and volunteers
  • Developing and maintaining networks with local press, TV and radio outlets through providing press releases, interviews, case studies etc
  • Working with the Digital Team at Central Office and local volunteers (if applicable) to develop and maintain a local on-line presence for the branch via a website and social media channels
  • Working with Marketing staff at central office to ensure that SSAFA branding and messages are consistent
  • Keeping a stock of SSAFA publicity materials and distributing them to divisions, libraries and other appropriate locations
  • Liaising with PR staff at central office or on-call in the event of a PR/press situation
  • Supporting local and national campaigns to recruit for new volunteers
  • Being a positive ambassador for SSAFA including all sections of the community in awareness raising
  • Volunteering within the standards and values of SSAFA including observing our policies such as the Volunteering policy and data protection policy (these will be covered in your training and local induction.)

Application form


Please provide us with your address by using our address lookup or by entering your address manually.

Thank you for trusting us with your data. For extra peace of mind about how we keep your data secure and how we manage your personal data, you can read more information in our Privacy Policy.