Fundraising online

To make sure your fundraiser is a success, you should get the word out to as many people as possible.

Fundraising online

To make sure your fundraiser is a success, you should get the word out to as many people as possible.

One of the best ways to tell people about your event, and raise money and awareness, for SSAFA is social media. You can also use it to enlist helpers on the day. Sharing updates and pictures about your event, your training or how much money you've raised is a great way to get the message out to more supporters.

For some inspiration, why not check out our national channels.

Facebook @SSAFAOfficial

Twitter @SSAFA

Instagram @ssafa_armedforcescharity

LinkedIn @SSAFA

Top Tips for Social Media

  • Use the platforms that you feel comfortable with although especially Facebook and Twitter and Instagram. YouTube and LinkedIn are great for video and corporate focused content.
  • Be responsible and only post appropriate content in line with SSAFA values. Please refrain from posting political opinions and propaganda alongside SSAFA related content. 
  • The best time to ask people to donate is in the evening. As well as just after payday!
  • Don't forget, keep saying thank you!

Facebook Fundraising

  • Firstly, always tag @SSAFA in your posts! This way we can see them. 
  • Secondly, real stories help to hold people's interest. If you're fundraising for us because we helped you or your family, are you happy to tell your story? If you are, we'd love to share it too! Feel free to use a story from one of our beneficiaries as they show the difference your fundraising makes to people's lives.
  • Lastly, you can hold a fundraiser through Facebook - click on 'Create a Fundraiser' to the left of your news feed and select SSAFA, the Armed Forces charity as your charity to support.

Make an impression on Instagram

  • Photo or video is a must, remember Instagram is a visual platform.
  • Use Instagram Stories to post instant content about your training, or document your progress on the day of the event.
  • Don't forget to use as many hashtags (#) as possible to reach more people, not just followers. You can use up to 30, and try and use non-generic where you can. For example, avoid using #armedforces and choose #britisharmedforces instead.

Take to Twitter

  • Always put @SSAFA somewhere in your tweet, this is so that our s­­ocial media team can find it!
  • If you're competing in a well-known challenge or event hashtag# or tag@ the event account. (like @LondonMarathon or #BathHalf) This is in the hope that they share your content, but also so others can spot it too!
  • Retweet or like other people's tweets about the event. They may return the favour!
  • Add a photo! Tweets with images get 150% more retweets than those without.