Kate Pennell

Kate has around 30 years’ experience in marketing, spanning B2B technology, financial services and insurance. Most recently she was the first global CMO at Howden Insurance, where she built a group marketing function across 50 countries and led a global rebrand. Before that, she spent 19 years at IBM in a series of senior marketing leadership roles across the UK, EMEA and internationally.

Her career has taken her to South Africa, China, Romania and Denmark, and she has built and led teams ranging from small specialist groups to organisations of over 400 people.

Kate currently works as an independent consultant, advising scaling B2B companies on commercial growth, marketing strategy, positioning and go-to-market.

She is committed to diversity and inclusion, and to contributing time and skills to causes that make a practical difference in communities.

Kate has a degree in Business Studies and a Diploma in Marketing from the Chartered Institute of Marketing.