Our patron, president & ambassadors

Our celebrity ambassadors who support and promote SSAFA's work.

Our Patron

King Charles the Third
SSAFA is honoured and privileged to have His Majesty King Charles III as our Patron.

Our President

HRH Prince Michael of Kent

Our Vice Presidents

Lady Carleton-Smith
Lady Carter
The Lady Dannatt
The Baroness Fookes
Lady Hillier Lieutenant Colonel (retd)
Colin Hogg
The Lady Houghton
Lady Peach (retired on 8 July 2020)
The Lady Walker
Lady Wall
The Rt Hon The Lord Westbury

Our Celebrity Ambassadors

We are very proud of the celebrities that have chosen to support us.

Antony Cotton MBE - Coronation Street Actor

Dan Snow MBE - Military historian and broadcaster

Kate Adie CBE - Journalist and broadcaster

Keegan Hirst - Rugby League player

Vicki Michelle MBE - Actress and Southend Veteran's Club Ambassador

Our Honorary Ambassador

Joanna Lumley DBE - Actress and Gurkha supporter