Ant Middleton announced as latest SSAFA ambassador

Ant Middleton announced as latest SSAFA Ambassador

27 March 2017

Ant Middleton, veteran and TV presenter announced as SSAFA Ambassador

Ant Middleton, a Special Forces veteran and presenter of C4’s Who Dares Wins and Mutiny has just been announced as a SSAFA Ambassador.


Speaking about Ant’s appointment, Lieutenant-General Sir Andrew Gregory, chief executive SSAFA said:

“As an SBS veteran and now as a TV presenter, Ant is a shining example of somebody who has successfully built upon his military career after leaving the Armed Forces.  He can personally identify with the circumstances facing young servicemen and women and veterans; as a result, he is a role model and inspiration to them.  We are delighted he has chosen to support the work of SSAFA.”

Explaining why he accepted the role, Ant explained:

“I’m really excited about becoming a SSAFA Ambassador.  I know from personal experience, the difficulties that befall many of our serving and ex-serving men and women and I’ll do all I can to raise awareness of their issues and help those I’ve stood shoulder-to shoulder with.”

Ant spent a number of years serving in the UK Elite Forces, including the Special Boat Service (SBS), Royal Marines and Parachute Squadron. He is now Chief Instructor on Channel 4’s hit show SAS: Who Dares Wins.

Ant joins actor Antony Cotton, forces sweetheart Dame Vera Lynn and military historian Dan Snow on the charity’s roster of Celebrity Ambassadors.