Our vision

In recognition of their service to the Nation, SSAFA works to ensure that the needs of the Armed Forces, veterans and their families are met in an appropriate and timely way.

Our mission

SSAFA, the Armed Forces charity, exists to relieve need, suffering and distress amongst the Armed Forces, veterans and their families in order to support their independence and dignity.

Our values

Understanding 

Showing empathy; giving a helping hand to those in need and distress.

Committed and Professional 

Being beneficiary-focused in all we do; accountable for our actions; open, transparent and acting in the best interests of people who use or need our support.

Fair 

Being consistent in how we deal with people; acting with integrity and not making moral judgements; not discriminating; promoting inclusivity and diversity.

Courageous

Standing by what we believe when we need to challenge accepted wisdom; trusting in our own ability; doing the right thing, however hard; questioning actions not consistent with our values.

Our Strategic Objectives

Our strategic objectives set out our priorities at SSAFA and how we go about achieving them. They underpin our key processes as we work together to provide the ever important specialist services and practical, emotional and financial support to our Forces and their families.

1. Understanding Need

We will ensure that we understand and adapt to the needs of our beneficiaries.

2. Effective Support

We will alleviate suffering and distress by providing appropriate, affective and timely support.

3. Sustainable Resource

We will ensure we have people with the right skills and sufficient time to deliver our services, underpinned by a sustainable income.

4. Collaborative Working

We will work collaboratively within the organisation and with external partners.

5. Awareness and Understanding

We will strive to be respected, known and understood.