In recognition of their service to the Nation, SSAFA works to ensure that the needs of the Armed Forces, veterans and their families are met in an appropriate and timely way.
SSAFA, the Armed Forces charity, exists to relieve need, suffering and distress amongst the Armed Forces, veterans and their families in order to support their independence and dignity.
Showing empathy; giving a helping hand to those in need and distress.
Committed and Professional
Being beneficiary-focused in all we do; accountable for our actions; open, transparent and acting in the best interests of people who use or need our support.
Being consistent in how we deal with people; acting with integrity and not making moral judgements; not discriminating; promoting inclusivity and diversity.
Standing by what we believe when we need to challenge accepted wisdom; trusting in our own ability; doing the right thing, however hard; questioning actions not consistent with our values.
Our Strategic Objectives
Our strategic objectives set out our priorities at SSAFA and how we go about achieving them. They underpin our key processes as we work together to provide the ever important specialist services and practical, emotional and financial support to our Forces and their families.
1. Understanding Need
We will ensure that we understand and adapt to the needs of our beneficiaries.
2. Effective Support
We will alleviate suffering and distress by providing appropriate, affective and timely support.
3. Sustainable Resource
We will ensure we have people with the right skills and sufficient time to deliver our services, underpinned by a sustainable income.
4. Collaborative Working
We will work collaboratively within the organisation and with external partners.
5. Awareness and Understanding
We will strive to be respected, known and understood.