Side by Side - Aramark Defence Services
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This partnership began in May 2018, and it was launched with a wave of Big Brew Up events held across the company during Armed Forces Week. Aramark Defence Services (under the banner 'Side by Side') committed to an annual calendar of fundraising activities for SSAFA, driven by its team members and the company's management.
So far, fundraising activity has included donations from the sale of carrier bags across the company’s 42 Premier Stores with an inaugural donation of over £4,300. The partnership was officially launched with a fundraising tool kit sent to every one of ADS’s 60 major Defence establishments full of ideas on volunteering and raising money for the charity. So far, ADS has raised over £20,000 in aid of SSAFA.
Neil Shroeder, Managing Director of Aramark Defence Services:
"We asked our teams to nominate a corporate charity partner and SSAFA was an obvious choice because they, like us, look after the needs of service men and women and their families in all three forces.
"We have set ourselves a substantial fundraising target of £250,000 across the 5 years of our partnership to achieve this goal.
"Many of our team members are ex-military so we understand the critical role that SSAFA plays and we look forward to working ‘Side by Side’ to support them with the wider military community in the coming years. As always, our mission of enriching and nourishing lives reflects this partnership thoroughly."