To ‘Pass the Love on’ this Christmas, Thorntons is supporting SSAFA and our work with service men and women, veterans and their families. The advert was developed with SSAFA and will help to raise awareness of the charity. It will air in the festive season with a four-week run up to Christmas and reach over 16 million people.
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To further ‘Pass the Love on’ with your support, and in the seasonal spirit of giving, 2% of all sales from the Thorntons Continental boxed product range, purchased in Thorntons owned stores in Great Britain and on the Thorntons website, will be paid in support of SSAFA.
Ian Tweedale, Marketing Director of Thorntons said: 'We are excited to launch our Christmas ad, which brings to life the warm festive spirit of giving and also showcases the love, passion and care that goes into every Thorntons product. As part of our Christmas campaign we are delighted to be supporting SSAFA by raising awareness in our advert.”