Afghanistan veteran with medals and child
24 February 2014

SSAFA launches a rally to honour the fallen

Over 40 participants attended the national launch of an epic 2,300 mile endurance driving event in aid of SSAFA at the weekend. The launch was held at SSAFA's Norton House in Surrey.

SSAFA launches a rally to honour the fallen

Over 40 participants attended the national launch of an epic 2,300 mile rally adventure in aid of SSAFA over the weekend of 22-23 February. The dedicated drivers are all taking on the rally of their life for servicemen and women who gave theirs.

The 2014 Rally for Heroes endurance driving event announced its official launch at SSAFA’s Norton House in Surrey, a ‘home-from-home’ facility for families of injured service personnel who are undergoing treatment at the nearby Defence Medical Rehabilitation Centre, Headley Court.

Every 5 miles of the rally represents one of the 447 servicemen and women who have fallen in combat since the start of the Afghanistan conflict. This simple but powerful concept is strongly aligned with SSAFA’s role in offering specialist support to families of those who have been killed or injured in recent conflicts.

The eight day rally challenge, consisting of 50 cars, will cover 11 European countries and navigate some of the most demanding driving routes in the world, raising £100,000 along the way to help continue SSAFA’s lifelong and life-changing work with UK Forces and their families.

Mick Clark MBE, serving member of the British Army and co-founder of Rally for Heroes, who attended the launch, said “I have witnessed the impact that recent operational tours of duty have had on servicemen and women and their families. Through the rally, and through SSAFA, I can give something back to those that need help after returning from operations and for those who previously served in the military.”

Benn Laidler, the second founding member, recognises the value that the rally offers in terms of having fun and raising money for deserving people. “The Rally for Heroes organising team and the participants are all volunteers who are drawn to this event by the sheer excitement and adventure of a rally. Their personal commitment means that 100% of the money they raise will help continue the vital work that SSAFA does with the entire military family.”

Jim Morrison, Regional Fundraising Manager representing SSAFA at the launch, said “The Rally for Heroes team, just like our Armed Forces, are ordinary people doing something extraordinary for a cause they believe in. Today is an exciting day for us all as we look towards the rally this summer. Together, SSAFA and Rally for Heroes are embarking on a journey to ensure that those who are no longer with us are never forgotten.”

The rally will set off from the Top Gear Track at Dunsfold Aerodrome on Friday 27 June – the day before this year’s Armed Forces Day – and return on Saturday 5 July, taking in Alpine passes, the poignant Bergen Belsen concentration camp and Hitler's Eagle's Nest along the way.

Find out more Rally for Heroes 2014 and where you can see the team in action this summer