Keegan Hirst

Keegan Hirst becomes our first Challenge Events Ambassador

10 June 2019

Rugby star, Keegan Hirst, becomes first Challenge Events Ambassador for SSAFA, the Armed Forces charity

SSAFA, the Armed Forces charity, has appointed rugby league player Keegan Hirst, as its latest celebrity ambassador.

Keegan, who plays for Wakefield Trinity R.L.F.C. has been brought on board by the charity to promote its fundraising challenge events, from hikes, to running and cycle rides.

Speaking about the appointment of the Wakefield prop, James Grant, Head of Corporate Fundraising & Events at SSAFA, said: “Our celebrity ambassadors are carefully chosen and before we appoint anyone, we talk to our beneficiaries about which public figures they view as inspirational. The serving community greatly admire professional players for the dedication and talent it takes to make it at this level. We’re absolutely delighted to welcome Keegan to SSAFA and the Armed Forces family.”

Talking about why he accepted the role, Keegan said: “I have so much respect for those in the serving and veteran community and am honoured to be able to lend my support to SSAFA.

“I’m hoping to use my profile to get more people signing up for a SSAFA challenge event, to raise vital funds for those who are struggling in the Armed Forces community.”

Keegan joins military historian Dan Snow, Gurkha champion Joanna Lumley, Forces sweetheart Dame Vera Lynn, conflict broadcaster and writer Kate Adie, former Special Boat Service and Special Air Service soldier and TV presenter, Ant Middleton and actor and Forces champion Antony Cotton on the charity’s roster of celebrity Ambassadors.

For more information about our challenge events

To find out more, please contact Emily Housden by emailing