Pass the love on with Thorntons this Christmas
Thorntons is unwrapping the magic of Christmas with a new heart-warming advert, which is launching tonight at 9:10pm on Channel 4 during Gogglebox.
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The new advert tells the story of a young man arriving home in time for the Christmas festivities. On route to his loved one he spots a Thorntons store from his taxi and stops to buy the perfect gift. The advert then reveals in a touching twist that this is not just any reunion but depicts a member of the naval services who is home on leave and is about to meet his fiancé’s family. He gifts the family a box of the new remastered Thorntons Continental and they sit down to enjoy their quality time together.
To ‘Pass the Love on’ this Christmas, Thorntons is supporting SSAFA, the national charity that works with our service men and women, veterans and their families. The advert was developed with SSAFA and will help to raise awareness of the charity. It will air in the key festive season with a four-week run up to Christmas and reach over 16 million people.
To further ‘Pass the Love on’ with your support, and in the seasonal spirit of giving, 2% of all sales from the Thorntons Continental boxed product range, purchased in Thorntons owned stores in Great Britain and on the Thorntons website, will be paid in support of SSAFA. Read more.
“This Christmas, Thorntons has lots of exciting news with the launch of the first concept store, experiential activity across our retail estate, new remastered Thorntons Continental range, new advertising and lots more – we are truly passing the love on. We kicked off the season with a new TV advert, which highlights the quality, craftsmanship and ingredients that go into the remastered Thorntons Continental range. We are now excited to launch our Christmas ad, which brings to life the warm festive spirit of giving and also showcases the love, passion and care that goes into every Thorntons product. As part of our Christmas campaign we are delighted to be supporting SSAFA by raising awareness in our advert.” says Ian Tweedale, Marketing Director of Thorntons.
Sir Andrew Gregory, Chief Executive, SSAFA, said: “SSAFA is truly delighted to partner with Thorntons this Christmas to celebrate the service of men and women in the Royal Navy, Royal Marines, British Army and the Royal Air Force and the importance of the support their families give them. SSAFA’s longstanding commitment to excellence makes a partnership with Thorntons a perfect fit. Through the support received from Thorntons and the awareness the campaign is creating, SSAFA will be able to continue to help those who are serving or have served this Nation, and their families, when they need assistance”