Olympian Will Satch MBE announced as our latest SSAFA Ambassador
We are thrilled to announce Olympic Gold Medallist Will Satch as our latest celebrity Ambassador. Will, who was awarded the Gold Medal as part of The British Rowing Team in Rio in 2016, explains why he accepted the prestigious role:
“I feel enormously proud to put my name to an organisation which not only supports our servicemen and women, but also does so much to help their families. I’m delighted to become the newest member of the SSAFA family.”
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SSAFA, the Armed Forces charity, has just appointed Olympic Gold Medallist Will Satch as its latest celebrity Ambassador.
Speaking about the appointment of the Olympian, Lieutenant-General Sir Andrew Gregory, chief executive SSAFA said:
“Before we appoint a celebrity Ambassador, we at SSAFA talk to our beneficiaries about which public figures inspire them. Those in the serving community tell us that they greatly admire British Olympians and those who understand how military life works from a personal perspective.”
He added: “Will is not only an outstanding athlete, but he also has a sibling currently serving in the British Forces, so like many of our beneficiaries he understands what it is to have a loved-one who is currently serving.”
Will joins military historian Dan Snow, forces sweetheart Dame Vera Lynn, conflict broadcaster and writer Kate Adie, former SBS soldier and TV presenter, Ant Middleton and actor and forces champion Antony Cotton on the charity’s roster of celebrity Ambassadors.