Afghanistan veteran with medals and child
5 February 2014

New senior appointments for SSAFA

We have recently welcomed two new senior members of staff to lead our Marketing & Communications and Fundraising teams.

New senior appointments for SSAFA

SSAFA has recently welcomed two new directors to lead its Marketing & Communications and Fundraising functions.

Ann-Mari Freebairn joins SSAFA as the new Director of Marketing and Communications. She previously held the position of Head of Communications at the RAF Benevolent Fund for seven years where she was responsible for setting up and leading the Communications function. Prior to joining the RAFBF, she worked as a PR Officer at The Royal British Legion. Ann-Mari has more than fourteen years’ experience in the field of marketing and communications with eleven years spent working in the charitable sector.



Deborah Easlick has been appointed as the interim Director of Fundraising while Claire Hoather is on maternity leave. Before joining SSAFA, Deborah was an Associate Director at the University of Cambridge during their 800th Anniversary Campaign which successfully raised its target of over £1 billion, the first such Campaign in Europe. Most recently, she took up a management role as Deputy Director (Major Gifts) at the Institute of Cancer Research. She has over twenty years experience of working in charitable and Higher Education fundraising.


Corinne Pluchino, SSAFA’s Deputy Controller – Marketing, Communications and Fundraising, said: “I am delighted to welcome Ann-Mari and Deborah to the team at a very exciting time for SSAFA as we continue to build on our new identity and use it to promote the full range of our services and expand our network of volunteers and supporters.”