Big SSAFA Collection goes online
We're extending our national collection week online and inviting supporters to donate through virtual tins.
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This year, SSAFA will be extending its national collection week online with over 18,000 social media followers invited to donate through virtual tins.
Since the Big SSAFA Collection started in 2010 it has raised £250,000. All the money collected so far is spent supporting SSAFA’s work in local communities and assisting veterans, those currently serving and their families.
This year’s Big Collection takes place between 11 and 18 May with a total of 110 “real world” collections around the UK. Supporters will also be invited to put some money in the virtual tin - and to get their family and friends to do the same by spreading the word about SSAFA’s collection on Facebook and Twitter.
Head of Regional Fundraising, Julia Clarke, commented, “We hope people will tweet and post on Facebook during our Big Collection Week to talk about SSAFA and to raise money by encouraging friends and families to give by text donations.”
Lydia Horstman, SSAFA Online Manager, commented: “Our supporters on social media are passionate about the work that SSAFA does in caring for our Forces and their families. Many of them have personal experience of the support that SSAFA offers. We are sure they will donate and invite friends to do the same. We’ll be also following real world collections throughout the week with photos and videos.”
Additional money raised by the Virtual Collection will be used to support SSAFA’s national initiatives such as the Norton Homes for families of injured servicemen and support groups for those touched by tragedy. The street collections are organised by SSAFA local branches and committees with all the cash raised being spent in their communities.
Donations can be made to the SSAFA Big Collection by texting “HELP 45 £2” to 70070.