Commercial partnerships

Commercial Partnerships

Shop with our partners

SSAFA works with a range of commercial partners across the UK. These relationships are hugely valuable to the charity, with the money raised through these partnerships enabling SSAFA to continue to support our centrally funded services, such as Housing, Forcesline, Adoption, Mentoring, Transition as well as training for over 6,000 volunteers that deliver our casework service.

SSAFA has the broadest reach on the ground in local communities across the UK, as well as the greatest presence on military establishments we are a highly respected and well-known brand in this sector. Working with SSAFA, combining the power of our brand and heritage with yours to market a new or existing product or service through a cause related marketing campaign or affinity partnership is a well-established way to:

  • Drive sales
  • Raise funds and develop effective working relationships
  • Create innovative and truly integrated promotions
  • Improve customer loyalty and reach new audiences
  • Stand out from competitors
  • Generate positive media
  • Engage staff and customers

What our partners say

“Here at Trinity our mission has always been to build long term relationships with the military community and we are extremely excited about our affiliation with SSAFA.

It’s been a great benefit for us in realising this goal by teaming up with such a renowned organisation during various events and initiatives and we look forward to further cooperation with the mutual aim of supporting the Armed Forces Family.”

Mark Austin, Ex-Army Officer and Managing Director at Trinity Insurance

"Smart Turnout is delighted to be working with SSAFA.  Having served in the army I am delighted to be able to give a little something back to such an important Charity for the service community. So many people have had the fortune to benefit from their help and care and it is as important today as it was when it was founded back in 1885." 

Philip Turner, Director at Smart Turnout